Waiting until something is “perfect” often leads to not starting at all.
You spend so much time polishing, tweaking, and second-guessing that progress stalls. In the business world, delay means missed opportunities, lost momentum, and competitors getting ahead. Action beats overthinking every time.
You can spend months perfecting an idea, but real life users will teach you more in a week than you could ever teach yourself.
Launching early means real customer insights, real data, real improvements that matter. Feedback and data are two key ingredients to securing perfection, but it doesnt happen over night.
Think of the biggest brands - Apple, Amazon, Deliveroo, Netflix. Their first versions weren’t perfect. The first iPhone had no copy/paste. Amazon started as a basic online bookstore. Netflix mailed DVDs before streaming existed. Deliveroo was a website, where menus had no food imagea and just black and white text. They launched early, learned fast, and constantly itereated, resulting in world defining products and services. Remember that progress creates perfection, not the other way around.
Markets shift quickly and new ideas and competition enter the market quicker then ever. If you wait for the perfect product, someone else will launch the good-enough version and capture the attention, market share, and momentum before you even enter the game. Good and launched beats perfect and pending.
What you consider “not ready” might already blow away your ideal customers.
Creators often underestimate: How valuable their knowledge is - How useful their product already is - How far along they actually are. Your customers see the value you bring, not the flaws you obsess over.
Launching an imperfect version forces you to adapt, improve, Innovate and learn. Each iteration raises the bar and gets you closer to the “perfect” outcome far faster than staying in planning mode ever could.
